Let’s start with this: website promotion as a whole is a kind of interaction of different measures, the task of which is to increase the recognition and popularity of the site among Internet users, usually on a certain topic. The main task for website promotion is to attract a permanent target audience. This, IMHO, is the only important factor for the site, yes, yes, you can disagree with me and start writing, yes no, what are you talking about, etc., BUT it is after attracting target audiences that you have everything else. Another question is that without this “rest” there will be no target audience, here I agree with you. As an option, depending on the tasks set and the available budget, contextual and banner advertising can be used for promotion.
Basics of search engine optimization. Search engine promotion of a website is concerned with promoting your website to the first lines of the list of sites issued by a search engine for a specific request, thereby increasing the target, and therefore more valuable for you, clientele. This can be explained a little differently (the meaning is the same, but it sounds different). In my understanding, search engine optimization is a set of works on a website and external factors to achieve the best positions in search engines in accordance with selected keywords. Search engine optimization can be divided into two subgroups:
Internal
External
Internal - direct optimization of website pages. And External - optimization outside the site. First, we'll look at on-page optimization:
On-page optimization involves describing keywords related to the content of your website, "developing" effective headlines and anchor texts. Website optimization is aimed at working with the website itself. It includes three main points:
1. Compilation of the semantic core of the site.
The semantic core is a set of queries (keywords), the meaning of which is answered by an Internet resource. This is a basic definition, in the cafe you can find a full article describing the creation of a semantic core, so I will not go deeper, but simply repeat - the semantic core is created taking into account the specifics of the site from the most common and relevant keywords. Using this list of keywords, site promotion is tracked.
2. Optimization of website pages.
It includes work with html code and texts (content) of pages. When optimizing html code, the html code itself is edited, META tags, headings, descriptions of site pages are corrected, and necessary parts of the page are highlighted with special tags. It must be remembered that on the main page of the site there should always be facts, facts and more facts. All page texts are analyzed and adjusted in accordance with keywords.
3. Optimization of the site structure.
Changing internal links to pages, creating a site map so that the search robot can index all pages (I will soon write an article on this topic, don’t leave the cafe). After such work, it will be easier and more convenient for search robots to work with pages, which will speed up their indexing. Several more methods can be added here, but we won’t mention them for now.
This is all (or almost all) that I will attribute to internal optimization in general. There is a lot to think about and work on. External optimization includes actions to increase the “friendliness” of search engines and the authority (popularity) of an Internet resource. Well, this is in a more “official tone”, but in reality everything is much simpler, in order to increase the popularity of a site you need to take into account the main (again, by my standards) factors:
4. One-way links.
Of course, no one knows the exact algorithm of search engines (except for the developers of these very search engines), but there is a generally accepted fact - search engines try to track reciprocal links, so they give preference to one-way links, considering them more genuine and valuable. If you think about it, this is really true not only for search engines, but also for users (which is much more important)
5. Links on thematic sites.
Exactly on thematic ones!!! This is important, because in addition to the text of the links, search robots also take into account the general information content of the linking page of the site and, if the topics are similar, give such links more weight. There is also an unspoken rule here - that the fewer “outgoing” links from a site, the greater the weight of the country to which it links.
6. Links from sites with large TCI and PageRank.
Many consider this factor to be the most true and important, and this is true, but not always. Such links are of high quality and have great weight, which affects the site’s position in search results. Today, sites with a higher PageRank have a better reputation and, in fact, also a higher limit of trust, both among search engines and users. You can read about page rank in the Google section, the topic is attached as important (this is my internal linking.
Correct link description texts.
This factor should not be neglected because link text containing keywords is perceived by the search engine as an additional recommendation confirming compliance with the search query, which affects the ranking of the site. And the effect is not weak (although there are many of them).
These are the things, think for yourself, decide for yourself, everything written above is true, and currently relevant, each company has its own methods for search engine promotion of sites, but in general terms the following stages can be called:
Analysis of the customer’s website and competitive sites;
Optimizing the site structure and changing the internal link structure of the site;
Constant study of the behavior of a specific audience on the Internet;
Determining the maximum size of the target audience;
Determining the current and required core of the site based on thematic queries to search engines;
Website promotion on thematic resources;
Optimization of website pages and texts for the required search engine queries;
Advertising on the Internet
Well, I’ll finish with this today, because I’ve had to sleep for a long time, I can hit the keyboard with my fingers, but I don’t always get where I need to + in Russian, not only was it a long time ago, it was also bad, in general it doesn’t matter. Spin, spin, and as they told me on one good forum - The main thing is to believe in your project!
Basics of search engine optimization. Search engine promotion of a website is concerned with promoting your website to the first lines of the list of sites issued by a search engine for a specific request, thereby increasing the target, and therefore more valuable for you, clientele. This can be explained a little differently (the meaning is the same, but it sounds different). In my understanding, search engine optimization is a set of works on a website and external factors to achieve the best positions in search engines in accordance with selected keywords. Search engine optimization can be divided into two subgroups:
Internal
External
Internal - direct optimization of website pages. And External - optimization outside the site. First, we'll look at on-page optimization:
On-page optimization involves describing keywords related to the content of your website, "developing" effective headlines and anchor texts. Website optimization is aimed at working with the website itself. It includes three main points:
1. Compilation of the semantic core of the site.
The semantic core is a set of queries (keywords), the meaning of which is answered by an Internet resource. This is a basic definition, in the cafe you can find a full article describing the creation of a semantic core, so I will not go deeper, but simply repeat - the semantic core is created taking into account the specifics of the site from the most common and relevant keywords. Using this list of keywords, site promotion is tracked.
2. Optimization of website pages.
It includes work with html code and texts (content) of pages. When optimizing html code, the html code itself is edited, META tags, headings, descriptions of site pages are corrected, and necessary parts of the page are highlighted with special tags. It must be remembered that on the main page of the site there should always be facts, facts and more facts. All page texts are analyzed and adjusted in accordance with keywords.
3. Optimization of the site structure.
Changing internal links to pages, creating a site map so that the search robot can index all pages (I will soon write an article on this topic, don’t leave the cafe). After such work, it will be easier and more convenient for search robots to work with pages, which will speed up their indexing. Several more methods can be added here, but we won’t mention them for now.
This is all (or almost all) that I will attribute to internal optimization in general. There is a lot to think about and work on. External optimization includes actions to increase the “friendliness” of search engines and the authority (popularity) of an Internet resource. Well, this is in a more “official tone”, but in reality everything is much simpler, in order to increase the popularity of a site you need to take into account the main (again, by my standards) factors:
4. One-way links.
Of course, no one knows the exact algorithm of search engines (except for the developers of these very search engines), but there is a generally accepted fact - search engines try to track reciprocal links, so they give preference to one-way links, considering them more genuine and valuable. If you think about it, this is really true not only for search engines, but also for users (which is much more important)
5. Links on thematic sites.
Exactly on thematic ones!!! This is important, because in addition to the text of the links, search robots also take into account the general information content of the linking page of the site and, if the topics are similar, give such links more weight. There is also an unspoken rule here - that the fewer “outgoing” links from a site, the greater the weight of the country to which it links.
6. Links from sites with large TCI and PageRank.
Many consider this factor to be the most true and important, and this is true, but not always. Such links are of high quality and have great weight, which affects the site’s position in search results. Today, sites with a higher PageRank have a better reputation and, in fact, also a higher limit of trust, both among search engines and users. You can read about page rank in the Google section, the topic is attached as important (this is my internal linking.
Correct link description texts.
This factor should not be neglected because link text containing keywords is perceived by the search engine as an additional recommendation confirming compliance with the search query, which affects the ranking of the site. And the effect is not weak (although there are many of them).
These are the things, think for yourself, decide for yourself, everything written above is true, and currently relevant, each company has its own methods for search engine promotion of sites, but in general terms the following stages can be called:
Analysis of the customer’s website and competitive sites;
Optimizing the site structure and changing the internal link structure of the site;
Constant study of the behavior of a specific audience on the Internet;
Determining the maximum size of the target audience;
Determining the current and required core of the site based on thematic queries to search engines;
Website promotion on thematic resources;
Optimization of website pages and texts for the required search engine queries;
Advertising on the Internet
Well, I’ll finish with this today, because I’ve had to sleep for a long time, I can hit the keyboard with my fingers, but I don’t always get where I need to + in Russian, not only was it a long time ago, it was also bad, in general it doesn’t matter. Spin, spin, and as they told me on one good forum - The main thing is to believe in your project!