Rewriting and Copywriting

Noor

Administrator
Staff member
All ways to make money online can be divided into two groups: the first contains those methods that do not require having your own website, and the second group contains how to make money on your own website. I will describe all the types, but it’s up to you to decide which type of income to choose. You shouldn’t limit yourself to just one way to make money online. It is better to choose the 5-6 methods that are most suitable for you and combine them correctly.
Today, a large number of copywriting, rewriting, and translation exchanges have opened on the RuNet. If you are proficient in the written word and don’t know where to apply your knowledge and talent, register and earn money.
Rewrite
Rewrite - from the English rewrite , which in translation means to rewrite, remake, rework. Rewriting can have several goals; previously, its main goal was to present the material in a more interesting and accessible form for the reader than it was previously presented. Sometimes, with the help of such rewriting, it was possible to create a bestseller from highly specialized literature. Rewriting was also often used by journalists to cover some event or phenomenon in a different way. With the advent and growing influence of search engines on the Internet, rewriting acquired a second wind. Since most search engines, absolutely rightly, monitor the uniqueness of materials located on websites, therefore the degree of its uniqueness quite strongly influences the ranking of sites in search engine results. Therefore, to fill sites with content, copywriting or rewriting of materials already available on the Internet is used. Rewriting can be technical or complete. Technical rewriting is done on the principle of replacing every third or fourth word with its synonyms, after which search engines begin to perceive the rewritten text as unique. But if this moment passes with search engines, then it often does not work with people and they recognize in such text an article they have already encountered before, which does not increase the trust and popularity of the site on which it is posted. In this regard, a complete rewrite is used, which is a complete reworking of existing material while preserving all its main key ideas and thoughts. This method is closest to copywriting; its only difference is the absence of original ideas or points of view, but in some cases this is not required.
Copywriting
Copywriting– this is the writing of advertising or presentation texts. The purpose of copywriting is to create advertising texts that ensure the interest of the target audience in the promoted business, product, idea or person. The emergence of copywriting is associated with the widespread emergence of the periodical press, when there was a need to write articles with the goal of convincing the reader of a certain thought. These were advertising texts, slogans, headings and subheadings of articles, which could be either simply advertising a product or, for example, promoting certain ideologies and political parties. With the advent of radio and television, copywriting began to be used more widely and on a larger scale, and included writing scripts for radio and television advertising. With the massive use by humanity of such a universal information and communication tool as the Internet, the role of copywriting has only increased. This is due to the fact that at the moment, any company or individual can promote their products and ideas through the global network, which has led to quite a lot of competition, one of the main methods of combating which is high-quality unique content for the site.
In this regard, the emergence of such a concept as SEO copywriting is connected. SEO - Search engine optimization, which translates as optimization for search engines. SEO copywriting is writing texts in such a way that they not only attract the attention of their readers, but are also perceived by search engines as most adequate to certain keywords that are most often used by search engine users when searching for information on a given topic. And this, in turn, allows you to achieve better positions in search results, which will lead to an increase in the number of targeted visitors to the site, and, therefore, increase its effectiveness. Therefore, at the moment, copywriting is not just writing texts to order, but a powerful tool for shaping both consumer demand and public opinion, without which the successful existence of no successful business is impossible.
 
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